Getting ready to list your home requires you to step back and REALLY look.
We’ve outlined 8 proven ways we believe you can prepare your home to reduce the time on market, while increasing the sales price. Our strength comes in utilizing years of experience in this market to help you evaluate which steps, and to what extent, these tactics will benefit you the most. Then we’ll work tirelessly to help you achieve your goals.
1. Clean sells!
Declutter the house from top to bottom. It’s time to clear those closets, drawers and shelves. Rent a storage unit for a month if necessary, but magazine collections, unused bicycles and extra furniture need to disappear. Prospective buyers want storage, and by reducing “stuff” and keeping space neat and organized, you can help them envision living in your space. Make your house look bright and cheery by letting the light in – wash windows and open drapes/blinds. Change lampshades and maybe increase the wattage of light bulbs.
2. Have a plan for pets
Not everyone is a dog/cat lover, so consider how you might minimize their impact in the home. Clean and empty dog bowls before showings. Move the kitty litter box out of sight and ask a neighbor to keep the reptile house for a short time.
3. Make a good first impression
Ensure that the drive-up appeal to your home makes a prospective buyer excited about stepping inside. Trim bushes, add fresh mulch, plant color in the beds or spruce up pots in strategic locations around the yard. Make sure exterior lighting is working properly. Wipe down the front door (you may need to add a fresh coat of paint), lay down a new doormat, change the hardware if it’s worn – and don’t forget the doorbell.
4. Have your house inspected by a professional
If your house is more than a few years old, it could be worthwhile to hire an inspector to evaluate your home before you list it. Based on that report, you might be able to make small repairs that improve the desirability of your home. An inspection report is a valuable resource to buyers when negotiating the final details of an offer, and the more you know and are prepared for in advance, the better our ability to negotiate the sale.
5. Set the Stage
At Jo Anne Johnson & Associates, EVERY client’s home, at every price point, is staged by a professional decorator. Staging will increase your home’s appeal to prospective buyers and greatly improve the photography we use to market the home.
6. Lights, filters, action!
Buyers are looking online long before they actually start visiting neighborhoods, so there can be no substitute for a wide angle lens and proper lighting when photographing your home. We provide the photographer for ALL clients as part of our service. Our photographer looks for the best angles and knows how to capture those features that will help sell your home.
7. Price it right
Establishing the proper sales price is a delicate balance of fact and overall experience serving this market. There are so many variables that affect price, and knowing how to leverage those variables is the key. We’ll start with real and current data to measure what the market will allow. Then we begin to factor in what is great about your home, as well as any problem areas that might impact your sales price.
8. Be ready
Once your house is live on the market, it’s important that you keep it “show ready” all the time. Keep the grass trimmed and the front step clear of leaves and spider webs. Items in your closets and drawers should be neat and organized. Make sure pets are out of the way. Open the blinds. Turn on the lights. Make it inviting.